Marketing is something every modern author must do. This class takes a practical, personal approach to marketing, starting with the oft-misunderstood “author platform” and then looking at a wide array of specific projects and tools that can promote a new release or put life back in a book that’s been out for a while. The class will explore best practices for when to use (and when to ignore) social and traditional media, giveaways, events, influencers, advertising, contests, and more. Most importantly, you’ll learn how to use your own unique strengths and passions rather than trying to follow someone else’s formula.
- Be able to describe their unique audience, their own strengths, and where those two overlap;
- Understand the importance of building a permanent reputation-building platform, along with 6 popular starting points for new authors;
- Have the tools to put together a book-specific promotional plan that fits into the A-C-T (Attract-Convert-Transform) model
This is the second class in a series of writing classes designed for the independent writer. The series is partially funded by a grant from the Cultural Coalition of Washington County with funds from the Oregon Cultural Trust. It’s free and open to adults and teens, ages 16+. On Sunday, August 19, instructor Beth Jusino will present Build an Author Marketing Plan that Attracts Readers, Sells Books, and Won’t Make You Miserable. The class runs 1:00-3:00 pm and will be held in the library’s second floor meeting room. Attending the first class is not a prerequisite. Participants may attend all 3 classes or drop in on the most relevant to their writing needs.
Beth Jusino is a former literary agent, marketing director, and award-winning author. She has 20 years of experience helping writers navigate the complicated space between manuscript and final book. Visit Beth online at www.bethjusino.com or on Twitter @bethjusino.